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News Articles

08
Sep
2010

Attention journalists!

FOR IMMEDIATE RELEASE

MEDIA ALERT / PHOTO OPPORTUNITY

 

LCBO KICKS OFF ONTARIO WINE PROMOTION

WITH A SKY-HIGH GRAPE STOMP AND WINE TASTING

 

WHAT:: High atop the CN Tower, LCBO celebrates its province-wide goLOCAL -- Its seriously cool -- promotion by hosting a celebrity grape stomp competition. Canadian comedian Colin Mochrie and actress Debra McGrath will square off against TV interior design personalities Colin McAllister and Justin Ryan in a battle to see who can make the most grape juice. -- promotion by hosting a celebrity grape stomp competition. Canadian comedian Colin Mochrie and actress Debra McGrath will square off against TV interior design personalities Colin McAllister and Justin Ryan in a battle to see who can make the most grape juice.

A tasting of some of Ontarios best and newest Ontario VQA wines will immediately follow the competition.Presented in partnership with the Wine Council of Ontario, the goLOCAL promotion, which runs until October 9 in all 615 LCBO stores, features some 148 products from 50 Ontario wineries, including 20 new products from the LCBO

s WINES Category. Vintages, LCBOs fine wine and premium spirits business unit, is also releasing 18 Ontario VQA wines during this promotion. In addition, there will be 1,500 in-store tastings, an online contest to win four winemaker dinners and numerous consumer events at major LCBO stores with demonstration kitchens.

 

For more information about the goLOCAL Its seriously cool promotion, visit the LCBO promotion,visit the LCBOs year-round Ontario wine microsite at
www.lcbogolocal.com.

WHERE: Horizons, CN Tower, 301 Front Street, Toronto

:WHEN: Tuesday, September 14, 2010

11:00 a.m. to 1:00 p.m.

PHOTO OPPORTUNITY: Stomp begins at 11:35 a.m., followed by brief award ceremony and additional opportunities to take photos of celebrity competitors.

Stomp begins at 11:35 a.m., followed by brief award ceremony and additional opportunities to take photos of celebrity competitors.RSVP: Please RSVP to Trina Hendry at trina.hendry@lcbo.com or

416 864-6803 if you plan on covering this event.

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MEDIA CONTACTS:

Trina Hendry, Media Relations Consultant, Marketing and Customer Insights

Tel. 416 864-6803; Cell: 416 358-0357; E-mail:
:
::Stomp begins at 11:35 a.m., followed by brief award ceremony and additional opportunities to take photos of celebrity competitors.trina.hendry@lcbo.com

Chris Layton, LCBO Media Relations Co-ordinator

Tel. 416 864-6772; Cell: 416 587-3729; E-mail: chris.layton@lcbo.com

 

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